LOEWEJune 11, 2007

一個成功的品牌,除了不斷的獨立發展,近年更時興採用win-win雙贏的策略,例
如brand crossover,此舉已經成功撮合多個品牌,並帶來了互相之間的合作機會,本地例子有數碼港艾美酒店╳Hermès。剛渡過160週年紀念的西班牙品牌LOEWE,亦瞄準了位於西班牙馬略卡島的Son Vida酒店,將多年來的創作意念注入Suite LOEWE套房,由建築設計以至用料和擺設,均取材自其傳統理念,採用的都是天然物料,如木材及皮革,表現空間的創造性之餘,更集合了品牌、酒店、當地文化和藝術的結晶,是可入住的藝術空間。

- Fa Tsui, Web Editor

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