Jan 5, 2009

近年有不少品牌都投放不少資源於網上宣傳,傳統的官方網站和電子報以外亦有不少較有創意的方式,善用互聯網夠快夠新的優勢。像Dolce & Gabbana剛剛便推出了其網上雜誌,將品牌與網民拉得更近。

剛啟動的 swide.com 雖然是Dolce & Gabbana出品,但內容非常多元化,並非只著重品牌本身的宣傳,反而包覽流行服飾、名人生活、旅遊、設計、飲食與藝術等不同範疇,預示最新潮流趨勢。

而且Domenico Dolce與Stefano Gabbana二人參與度亦非常高,像最近的一篇文章,便是他們二人與碧咸嫂Victoria Beckham同遊米蘭的現場紀錄,分分鐘比狗仔隊的報導更貼身!

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